No one ever went broke taking a profit” – Jason Fried’s Father
If you want to read this in your browser, please click here. If you were forwarded a copy and want to have it delivered in your inbox once a week, you can sign up here. And of course, if you have any comments or suggestions, just hit reply.
This is what you shouldn’t do on a pricing page - Next to your home page, is there more important page on your site? Could it actually be more important than your home page?
Bonus, Derek Halpern shares the biggest pricing mistake people make.
Tip #3 — Understand the ‘real’ subject line - The quote to start this newsletter was an attempt to better utilize the real subject line. If my open rate exceeds 65%, I will call this a victory.
Brennan Dunn, Amy Hoy, and Nathan Barry and others share their year end reviews. Not much in the way of action points, but a lot of revenue numbers if that is your thing. And not to be missed, Patrick McKenzie shared his 2013 info as well.
In short, talk to your customers and try to leverage the apps they are already using.
Speaking of talking to people…
If your business does not afford you time away, is it really worth it?
A bit of preaching to the choir here, but still a great read.
The take away here isn’t the design suggestion (seriously, don’t just copy this design tweak). It is to remember there are likely obvious and simple ways to improve your bottom line. What can you do today to highlight what you already do….better?
Thanks for reading,
P.S. Speaking of doing better, what is one thing you are going to do different in your own entrepreneurial pursuits after reading this newsletter? Hit reply and let me know.